Proposition: A large retail store chain is creating the layout and merchandising plan for the holiday season. The chain is looking for an innovative way to capture and distribute the information to store managers to insure that the store is merchandised correctly, saving time and money by eliminating the need for additional trips by regional and corporate managers.

Solution: VRex Productions shot 3D pictures and video of the demo store. The pictures and video are put into a 3D CD ROM. The CD ROM is bundled with the inexpensive VR Visualizer glasses (2 per store) and mailed to the individual stores.

Results: Store managers found having the aid of 3D visualization eliminated any guesswork on placement of merchandise displays. Placement, colors and other details were vividly displayed. By viewing an actual store in 3D, store managers reported that not only were they able to do it correctly but also saved a tremendous amount of time.

*Please note this is a hypothetical case study and only an example of how you can use 3D technology in this industry.