Proposition: A Toy manufacturer is interested in developing an in-store merchandising display to launch a new building block toy. The goal is to attract attention, build excitement, and generate sales of the new toy.

Solution: VRex Productions develops a creative 3D CD ROM showing examples of how a child can build numerous models with the building block toy. The CD ROM is then displayed through an interactive 3D Kiosk in store. The 3D Kiosk is equipped with the VR Visualizer viewing glasses and a touch screen, allowing children to see the toy leap from the screen.

Results: The 3D Kiosk and the glasses alone attract attention, driving traffic into he retail store and building interest in the toy. Children are then thrilled, seeing in 3D the potential of what they can build with the toy blocks. Children are engaged and excited and the product flies off the shelf.

* Please note this is a hypothetical case study and only an example of how 3D technology can be used in this industry.