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Solutions
Case Study

Advertising/Marketing Case Study

Proposition: Don Searll is the creative director of Haptics, a multimedia, computer animation production company. Mr. Searll was given total creative control to produce a futuristic 3D Dome for Coca-Cola. He explains, "By synthesizing the ideas of 'primitism' and 'futurism', Coca Cola's own local and global reach is portrayed. From archaic images and historic symbols to a futuristic animated cyberspace, visitors undergo a mind-boggling experience - an experience never dreamed possible."

Solution: : Haptics chose VRex VR-2000 stereoscopic projectors. A smashing success, Mr. Searll recognized VRex's contribution to this project.

Results: "We are writing ... to thank you very much for all the support you offered Haptics to make the Coca Cola World Cup Rugby Festival a success. We found the service and expertise supplied by all members of the VRex staff very helpful. On calling your offices at 6 a.m. one morning, Dr. Faris himself [the President of VRex] answered the phone and was able to respond to our queries immediately."

"As 3D developers we found the VRex products to be superb for presentation purposes, easy to use and a wonderful new communications medium for the corporate market."

"We look forward to working with VRex again on our future projects."

Don Searll, Director

Haptics

           
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